Archive for the ‘Uncategorized’ Category

EZ Lube spreads the word

Thursday, April 22nd, 2010

Dana Point motorists stopping in at EZ Lube now get more than an expert oil change. They also get the chance to learn more about the “Hide It, Lock It, Or Lose It” campaign. 

That’s because EZ Lube is one of the first local businesses to step up and support the campaign to reduce the frequency of vehicle thefts in the community. 

“This helps the community, it saves time, and it saves us all money,” says Michael Kim, manager of the EZ Lube at 34242 Doheny Park Road. “As a long-term goal, I think this can have a very positive effect and be successful.” 

Kim and his co-workers are displaying posters and distributing campaign key chains and stickers to all customers who express an interest.  One customer – who had a notebook computer stolen from his car – was especially interested in learning more about the statistics on vehicle thefts in the community. 

“This is a program that is very beneficial,” Kim says.  “Dana Point is a small community so it’s very feasible to get everyone on board and involved.” 

Businesses interested in supporting the HILIOLI campaign should contact Cassie Levine at

949-248-3531 or  


EZ Lube’s lobby displays a large poster detailing more information about the “Hide It” campaign.

Employees Randy Cerda, Jeremiah Johnson, and Mark Fuentez support the new Crime Prevention campaign 


Thank you to the entire EZ Lube crew for helping us spread the word about this very important program

From left: Nick Scofield, Randy Cerda, Jeremiah Johnson, Mark Fuentez, Michael Kim

Jeremiah Johnson shows where to place “Hide It” business stickers to remind customers how important it is to secure their vehicles and personal belongings.

Photos from Saturday’s SHWAZOOKI launch

Monday, April 19th, 2010


10-year old Michael, a resident of Capo Beach, receives the very first custom surfboard shaped SHWAZOOKI bumper sticker at the WSA Championship Tour on Saturday at Salt Creek Beach


Sheriff’s booth featuring premium items available for HILIOLI/Shwazooki campaign

Deputy Jose Pelayo in the announcer’s booth talking about the Hide It campaign, inviting onlookers to visit the Sheriff’s booth on site

Special thanks to WSA announcer Dave Schulte for sharing some mic time with us and for the constant promotion of HILIOLI througout the competition!


Deputy Jose Pelayo reminds residents of the importance of securing their vehicles and personal belongings to prevent becoming a victim of theft

Deputy Jose Pelayo and Community Services Officer Cassie Levine attend Saturday’s WSA competition at Salt Creek Beach to promote Dana Point’s new Crime Prevention Campaign “Hide It, Lock It, Or Lose It”

Big thanks to Andrea Swayne for including us in this exciting event!  We really appreciate the opportunity to help educate people about our new Crime Prevention campaign and how not to become a victim

Remember…….HIDE IT, LOCK IT, OR LOSE IT!!!!!

Shwazooki campaign launches Saturday at surf event

Thursday, April 15th, 2010

Make sure to pick up free Shwazooki bumper stickers, key chains and other items this Saturday, April 17th, at Salt Creek Beach.  That’s when the top amateur surfers will be competing at the WSA Gatorade Championship event.

“We’re excited to launch the Shwazooki campaign at an event that is sure to attract the young people we want to reach,” says Lt. Mark Levy, Chief of Police.  ”It’s our way of getting the word out through a real grassroots community effort.”

This will be the first time Shwazooki bumper stickers will be available. Dana Point Police Services will be on hand to share more details about the youth-oriented campaign, as well as Hide It Lock It or Lose It — the broader community campaign promoting the need to lock your vehicle to prevent thefts.

The weekend surfing contest is sponsored by The Western Surfing Association (WSA), the oldest amateur surfing association in the world. The WSA, established in 1961, is a California non-profit corporation dedicated to promoting and preserving the sport of surfing through fun, family oriented surf competitions.

Local Surf Shops on board with HILIOLI

Wednesday, March 24th, 2010


On Tuesday March 23rd, members of the CSU team met with local surf shops in town as well as a few Dana Point based surf clubs and organizations to present and discuss the HILIOLI campaign.  In attendance were representatives from Infinity Surf, Killer Dana, Girl in the Curl, Surfrider Foundation, Western Surfing Association and the Doheny Longboards Association. 

“We invited them in to ask for help with supporting and promoting our new Crime Prevention program.  Dana Point is a very beach-oriented community and our local surf shops and clubs are highly respected.  They are a great avenue for distributing some of the items associated with our campaign to help remind people to secure their vehicles and personal belongings at all times.  The response was great and all parties involved were happy to help participate.  I couldn’t be more pleased!” said Community Services Officer Cassie Levine.

OC Register article

Tuesday, March 16th, 2010

Earlier this month, Community Services Officer Cassie Levine spoke with Vik Jolly, a reporter from the Orange County Register, about Dana Point’s new crime prevention program in a question and answer session.  You can view the story by clicking on the link listed below:

Special thanks to Mr. Jolly for helping spread the word about this important campaign!

Police Services to attend FOW

Thursday, March 4th, 2010

As a reminder, Dana Point Police Services will have a booth set up with information and premium items relating to the “Hide It, Lock It, Or Lose It” campaign at the Festival of Whales Parade this Saturday March 6th at La Plaza Park from 12pm-5pm.  If you have any questions or comments please feel free to stop by for more information.   We are always happy to help assist in any way we can! 

“Hide It” PSA live on television and YouTube

Tuesday, February 16th, 2010

Have you seen us online???  If not, then check it out!

Dana Point’s new crime prevention campaign is now being featured on websites like YouTube, Facebook and Twitter. 

The city posted a comment about Hide It, Lock It, Or Lose It on its Facebook page on January 12th.  There is also a link included that directs you to the city website for more information about this program.

In addition, there is a new public service announcement that is popping up all over the place!  The announcement is currently airing on Cox Cable TV-Channel 3 as well as the local city channel.  It is also up on the City of Dana Point website and YouTube so check it out!

The PSA has been airing on DPTV30/855, Cox3, and Cox’s cable rotation on random channels.  You can see it on DPTV at the top of each hour between 3pm and 8pm on Tuesdays, Wednesdays and Fridays.

If you watch cable TV, you will probably see it on whatever channel you are watching at some point.

Please click on the link below to hear this public service announcement from Dana Point Police Services.

Electronic message board on PCH shows “Hide It” website

Tuesday, February 16th, 2010

No Zombie warnings here! However, Dana Point Police Services’ new campaign, “Hide It, Lock It, Or Lose It”, is getting some valuable face time on a very busy street. You can now see the campaign’s website listed on one of the city’s construction signs at various locations on PCH. “It’s exciting to see our idea in lights, so to speak. We will continue to move the sign around to different areas and busy intersections to try and reach as many people as possible,” says Cassie Levine, Community Services Officer. It’s our friendly reminder to you…protect your valuables by making sure they are out of sight AND lock your car every time!

CSU team presents at harbor meeting

Friday, January 29th, 2010

On Thursday January 14th, Dana Point Police Services presented the HILIOLI campaign to members of the Harbor Merchants Association at the Wind and Sea Restaurant.  Deputy Jonathan Daruvala was the main presenter and did a great job involving business owners in the discussion.  Reactions from the group, when showed statistics involving thefts from unlocked cars, truly said it all and proved the need to educate everyone in Dana Point about this program.

“Hide It” campaign now on city’s website

Friday, January 29th, 2010

The “Hide It, Lock It, Or Lose It” campaign now has a spot on the City of Dana Point website, under the “City News and Updates” section.  There you will find more information about the program as well as links to the websites and a link to view the PSA associated with the campaign.  Go to  to view this information.

To see the HILIOLI main page, click on “Public Safety” under the Services tab.  Contact information is listed for the Community Service Unit if you are interested in learning more about the program or scheduling a presentation for your business or community. 

News Review

Hide It, Lock It or Lose It!
Dana Point Police Services Crime Prevention Campaign
Posted Date: 1/18/2010 7:00 AM
Leave It Lock It Lose It