Archive for April, 2010

Doheny Car Wash customers hear the latest

Thursday, April 29th, 2010

As a cashier at the Doheny Car Wash, Chelsea Rose hands out more than just change. She also shares the latest information on the “Hide It, Lock It, Or Lose It” campaign. “We believe in community support and collaborating with law enforcement,” Chelsea says. “It’s important to work together and be on the same team.”

Located at 34241 Doheny Park Road, the car wash has several posters and signs on prominent display, and is offering window stickers to its customers as a reminder to secure their vehicles and personal belongings at all times. “It’s still very new so many people haven’t heard a lot about it,” says Jim Surber, treasurer at Doheny Car Wash. “But I think they’re happy to get the information, and we’re committed to continuing to get the word out as best we can.”

As with other businesses supporting the campaign, the Doheny Car Wash team often hears from customers about thefts from unlocked vehicles. “Pretty much everyone I know has had something stolen or taken from their car at some point,” Jim says, “so it’s definitely an issue in the city and needs to be addressed.”

To join the growing number of Dana Point businesses supporting the campaign, contact Community Services Officer Cassie Levine at 949-248-3531 or


8 new overhead pump display ads showcase the Hide It, Lock It, Or Lose It and Shwazooki campaign

Employees George Avelino and Gustavo Salamon support the new campaign

Cashier Chelsea Rose shares this important information with customers, just ask her for your free window sticker!


Look for “Hide It, Lock It, Or Lose It” campaign ads in the Dana Point Recreation Guide. The summer edition is set for release on Friday.

Also, we’ll be meeting with the Doheny Longboard Association this Saturday morning to bring its membership up to speed on all aspects of the campaign.

EZ Lube spreads the word

Thursday, April 22nd, 2010

Dana Point motorists stopping in at EZ Lube now get more than an expert oil change. They also get the chance to learn more about the “Hide It, Lock It, Or Lose It” campaign. 

That’s because EZ Lube is one of the first local businesses to step up and support the campaign to reduce the frequency of vehicle thefts in the community. 

“This helps the community, it saves time, and it saves us all money,” says Michael Kim, manager of the EZ Lube at 34242 Doheny Park Road. “As a long-term goal, I think this can have a very positive effect and be successful.” 

Kim and his co-workers are displaying posters and distributing campaign key chains and stickers to all customers who express an interest.  One customer – who had a notebook computer stolen from his car – was especially interested in learning more about the statistics on vehicle thefts in the community. 

“This is a program that is very beneficial,” Kim says.  “Dana Point is a small community so it’s very feasible to get everyone on board and involved.” 

Businesses interested in supporting the HILIOLI campaign should contact Cassie Levine at

949-248-3531 or  


EZ Lube’s lobby displays a large poster detailing more information about the “Hide It” campaign.

Employees Randy Cerda, Jeremiah Johnson, and Mark Fuentez support the new Crime Prevention campaign 


Thank you to the entire EZ Lube crew for helping us spread the word about this very important program

From left: Nick Scofield, Randy Cerda, Jeremiah Johnson, Mark Fuentez, Michael Kim

Jeremiah Johnson shows where to place “Hide It” business stickers to remind customers how important it is to secure their vehicles and personal belongings.

Photos from Saturday’s SHWAZOOKI launch

Monday, April 19th, 2010


10-year old Michael, a resident of Capo Beach, receives the very first custom surfboard shaped SHWAZOOKI bumper sticker at the WSA Championship Tour on Saturday at Salt Creek Beach


Sheriff’s booth featuring premium items available for HILIOLI/Shwazooki campaign

Deputy Jose Pelayo in the announcer’s booth talking about the Hide It campaign, inviting onlookers to visit the Sheriff’s booth on site

Special thanks to WSA announcer Dave Schulte for sharing some mic time with us and for the constant promotion of HILIOLI througout the competition!


Deputy Jose Pelayo reminds residents of the importance of securing their vehicles and personal belongings to prevent becoming a victim of theft

Deputy Jose Pelayo and Community Services Officer Cassie Levine attend Saturday’s WSA competition at Salt Creek Beach to promote Dana Point’s new Crime Prevention Campaign “Hide It, Lock It, Or Lose It”

Big thanks to Andrea Swayne for including us in this exciting event!  We really appreciate the opportunity to help educate people about our new Crime Prevention campaign and how not to become a victim

Remember…….HIDE IT, LOCK IT, OR LOSE IT!!!!!

Shwazooki campaign launches Saturday at surf event

Thursday, April 15th, 2010

Make sure to pick up free Shwazooki bumper stickers, key chains and other items this Saturday, April 17th, at Salt Creek Beach.  That’s when the top amateur surfers will be competing at the WSA Gatorade Championship event.

“We’re excited to launch the Shwazooki campaign at an event that is sure to attract the young people we want to reach,” says Lt. Mark Levy, Chief of Police.  ”It’s our way of getting the word out through a real grassroots community effort.”

This will be the first time Shwazooki bumper stickers will be available. Dana Point Police Services will be on hand to share more details about the youth-oriented campaign, as well as Hide It Lock It or Lose It — the broader community campaign promoting the need to lock your vehicle to prevent thefts.

The weekend surfing contest is sponsored by The Western Surfing Association (WSA), the oldest amateur surfing association in the world. The WSA, established in 1961, is a California non-profit corporation dedicated to promoting and preserving the sport of surfing through fun, family oriented surf competitions.